The marketing expert talk was organised to provide MBA students with in-depth knowledge of contemporary marketing practices. The session was delivered by Mr. Nitish Chawla, an experienced marketing professional, who shared valuable insights into growth hacking, viral loop design, and strategic brand building.
The speaker focused on eliminating marketing phobia among students by simplifying complex marketing concepts and relating them to real-life business scenarios. The session covered key topics such as product positioning, the difference between marketing and selling, evolution of marketing thought, brainstorming techniques, the new era of marketing, brand creation, and various marketing channels.
The expert explained how modern businesses leverage innovation, creativity, and digital platforms to achieve sustainable growth. Real-world examples and interactive discussions made the session engaging and informative. The talk helped students understand how marketing is not limited to selling products but involves understanding customer needs, creating value, and building long-term relationships.
Towards the end of the session, an interactive activity titled “Guess the Marketing Tagline and Logo” was conducted. Students actively participated and demonstrated strong brand awareness. Winners were rewarded with exciting prizes, which increased enthusiasm and engagement among students.
